Blank Snowboards - Media Package
The Problem
Blank Snowboards is a snowboard manufacturer that does just that - makes blank snowboards. No logos. No corporate BS. Just snowboards. Their goal was to make Blank stand up to the bigger manufacturers and show what riders can do on their product.
Our Solution
We put Blank’s snowboards to the test. We gathered together a group of friends and riders and let them loose in the Baker Back Country, letting them test these boards to their fullest extent. And we documented everything. The results were a 60 second short film that showed it’s not the logo behind the board, but the manufacturing and rider that really matters.
Our Process
We sat down with Blank and discussed their brand values to distill what they are all about. We realized we needed to portray their grassroots nature in the riders we featured and let them express their riding styles.
We brought them to the biggest playground we could think of, and let them loose to show off. Built some big jumps, and even hit the Baker Road Gap for an epic cap to the trip.
Clout 9 Creative was great to work with every step of the way! We were so happy with how they showcased our brand and cannot wait to work with them again.
- Sheldon Dennis, Blank Snowboards