Murk Optics - Media Package
The Problem
Murk Optics is a goggle brand that exists at a grassroots level, constantly competing with major brands for their share of the market. So, Murk Optics needed photo and video content that could capture a new audience to their brand.
Our Solution
We provided Murk Optics with a full blown media package to launch their Winter 20/21 Product Line. This included product and lifestyle photos of their gear in action to display on their website, along with a 60 second brand film to help showcase their style and show a new community what they are all about.
Our Process
After speaking with Murk Optics about the key values their brand represents, we knew this was going to be a great project. This shoot took us back to our roots as snowboarders and filmmakers, letting us have fun both on the slopes and in the edit room - and it showed in the final edits.
We let loose a group of friends and riders in the Mount Baker back country, creating an authentic environment for these athletes to express themselves in the snow.
Murk fully trusted our expertise and vision to bring this to life, and really let us run with it.
The Numbers
Through a targeted ad campaign on Facebook, Murk was able to get 5,426 new viewers to their page over a 3 day period and 254 of those viewers clicked through to their website.
We think they were pretty happy with the results.
We freaking love this!!! This is a rad video, thank you for all of your hard work creating it! Clout 9 Creative has a true talent and we are so stoked to have had this opportunity to get to work with them!
- Adam Rosinsky, Murk Optics